Banner Ad

Creative Discussion

The first frame of this banner ads poses a question that simultaneously turns away anyone in the audience who is not planning to adopt (that's ok in this case) and attracts those who are. It is difficult to explain the Summer Miracles Program in such a small space, but we hope we gave just enough of a hint to get people to click on the banner.

Not only should this ad draw people in to learn about the Summer Miracles program, it serves as a great branding tool. Even if no one ever clicks on this banner, many people would get to see the Kidsave logo, and would know that they have something to do with adoption. Regognition is the fist step to earning the public's trust and support.