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Kidsave International
... Because Every Child Needs a Family
(Under Photo)
Some kids see summer camp as a chance to get away from home. Mine was trying to find one!
(bottom)
Open your heart and your nome to a miracle this summer.
If you are planning to adopt, or if you'd like to help our cause, visit www.kidsaveinternational.org or call 1-888-888-8888.
Creative Discussion
This is a quarter page version of the half page newspaper ad #2. Had we had the time to do some extra editing, I would have added in "Summer Miracles Program" in the headline. However, these were cut and paste mockups. Since I did not have the luxury of a computer program to help me redesign the layout, it stayed the way it was. The point of presenting the ad in this format was to show that it could still be impactful in the smaller size. (Which would be helpful to know if the advertising budget was ever trimmed. Of course, the $5,000,000 advertising budget we were given was pulled out of thin air)
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