Introduction
Situation Analysis
Competitive Analysis
Marketing Objectives
Marketing Strategy
Research
Target Audience
Media Objectives
Media Strategy
Creative Strategy
Awareness Campaign
Summer Miracles Campaign
This website is the result of a project done for the advertising campaigns course at the University of Maryland College Park. This is the work of the Direct Hit Advertising Agency, one group of students from that class. Our challenge was to create and pitch a full-fledged advertising campaign to Kidsave International.
Direct Hit Advertising Agency:
|
If you have any questions go ahead and e-mail me, Alison Chandler, at alison@elipsis.net |