Welcome

Introduction

Situation Analysis

Competitive Analysis

Marketing Objectives

Marketing Strategy

Research

Target Audience

Media Objectives

Media Strategy

Creative Strategy

Awareness Campaign

Summer Miracles Campaign



      Banner Ad       Magazine Ad #1       Magazine Ad #2
      Newspaper Half Page #1       Newspaper Half Page #2
      Newspaper Quarter Page       Radio 60 sec       Radio 30 sec


Magazine #2






Text
Most kids see summer camp as a chance to get away from home.
Ours were trying to find one.

The children who participate inthe Summer Miracles program are looking for a place to call home. If you think adopting an older child is right for you, consider hosting a child this summer. The six weeks yous pend with a child from Russia or Kazakhstan will let you get to know your child before making the final decision to adopt.

Open your heart and your home to a miracle this summer.

Be a host family for the Summer Miracles Program.

www.kidsaveinternational.org 1-888-888-8888

(logo) Kidsave International. . .Because Every Child Needs A Family




Creative Discussion

This is the same as magazine ad number 1 with a picture of a family. This photo gave a face to the "voice" that speaks in the ad. I still would have preferred something that said CAMP to me in this illustration, but again, this was the best I could find.