Welcome
Introduction
Situation Analysis
Competitive Analysis
Marketing Objectives
Marketing Strategy
Research
Target Audience
Media Objectives
Media Strategy
Creative Strategy
Awareness Campaign
Summer Miracles Campaign
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Banner Ad
Magazine Ad #1
Magazine Ad #2
Newspaper Half Page #1
Newspaper Half Page #2
Newspaper Quarter Page
Radio 60 sec
Radio 30 sec
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Magazine #2
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Text
Most kids see summer camp as a chance to get away from home.
Ours were trying to find one.
The children who participate inthe Summer Miracles program are looking for a place to call home. If you think adopting an older child is right for you, consider hosting a child this summer. The six weeks yous pend with a child from Russia or Kazakhstan will let you get to know your child before making the final decision to adopt.
Open your heart and your home to a miracle this summer.
Be a host family for the Summer Miracles Program.
www.kidsaveinternational.org 1-888-888-8888
(logo) Kidsave International. . .Because Every Child Needs A Family
Creative Discussion
This is the same as magazine ad number 1 with a picture of a family. This photo gave a face to the "voice" that speaks in the ad. I still would have preferred something that said CAMP to me in this illustration, but again, this was the best I could find.
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