Radio 30 seconds


Radio Spot: 30 sec

Woman: My husband and I always know we wanted to adopt. We longed for a child to call our own. We never even thought about international adoption until a friend mentioned Kidsave International's Summer Miracles Program. We spent six weeks caring for a little girl named Natashia, and fell in love. Tomorrow we leave for Russia to bring our new daughter home.

Announcer: If you or someone you know is looking to adopt, please call Kidsave International at 1-888-888-8888 or visit their website at: www.kidsaveinternational.org. Open your heart and your home to a miracle this summer. Kidsave International-- because every child needs a family.

Creative Discussion

This radio ad was also done on short notice, but is quick and to the point. It brings out another kind of adoptive parent story-- not one of failed attempts to conceive, but one where the couple just felt that adoption was the way they wanted to add to their family. Yet, we hope this narrative appeals to ALL couples looking to adopt.

Notice we have carried our tagline "Open your heart and your home to a miracle this summer" throughout the entire Summer Miracles Campaign. For those of you unfamiliar with advertising techniques, in order to place a message in the audience's mind you need to repeat a message many times and stick to it!