Welcome
Introduction
Situation Analysis
Competitive Analysis
Marketing Objectives
Marketing Strategy
Research
Target Audience
Media Objectives
Media Strategy
Creative Strategy
Awareness Campaign
Summer Miracles Campaign
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Banner Ad
Magazine Ad #1
Magazine Ad #2
Newspaper Half Page #1
Newspaper Half Page #2
Newspaper Quarter Page
Radio 60 sec
Radio 30 sec
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Newspaper Half Page #1
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Text
Kidsave International Summer Miracles Program
... Because Every Child Needs a Family
Friday: 30
First day of camp for Anton ---->
Notes:
I thought I'd put together a scrapbook for anton so he will always remember the happy summer that brought him into our lives. When I brought him to camp this morning he was so happy he forgot all his English words!
I'm looking forward to getting to know Anton these next 6 weeks. It will help Dan and I be absolutely w\sure w\that we are making the right decision to adopt.
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Open your heart and your nome to a miracle this summer.
If you are planning to adopt, or if you'd like to help our cause, visit www.kidsaveinternational.org or call 1-888-888-8888.
Creative Discussion
This newspaper ad tells the personal story of one woman's experience with the Summer Miracles Program. The couples swapping e-mails on the adoption support lists often shared their heartwarming tales with one another. So, we thought a similar personal tale would appeal to our target audience. We did two newspaper ads in the form of a scrapbook with a journal entry attached. This first one has a photo of the family together.
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