Welcome

Introduction

Situation Analysis

Competitive Analysis

Marketing Objectives

Marketing Strategy

Research

Target Audience

Media Objectives

Media Strategy

Creative Strategy

Awareness Campaign

Summer Miracles Campaign



      Banner Ad       Magazine Ad #1       Magazine Ad #2
      Newspaper Half Page #1       Newspaper Half Page #2
      Newspaper Quarter Page       Radio 60 sec       Radio 30 sec


Newspaper Half Page #1






Text
Kidsave International Summer Miracles Program

... Because Every Child Needs a Family

Friday: 30

First day of camp for Anton ---->

Notes:

I thought I'd put together a scrapbook for anton so he will always remember the happy summer that brought him into our lives. When I brought him to camp this morning he was so happy he forgot all his English words!

I'm looking forward to getting to know Anton these next 6 weeks. It will help Dan and I be absolutely w\sure w\that we are making the right decision to adopt. (bottom)

(bottom)
Open your heart and your nome to a miracle this summer.
If you are planning to adopt, or if you'd like to help our cause, visit www.kidsaveinternational.org or call 1-888-888-8888.




Creative Discussion

This newspaper ad tells the personal story of one woman's experience with the Summer Miracles Program. The couples swapping e-mails on the adoption support lists often shared their heartwarming tales with one another. So, we thought a similar personal tale would appeal to our target audience. We did two newspaper ads in the form of a scrapbook with a journal entry attached. This first one has a photo of the family together.