Newspaper Quarter Page

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Ivan had no consistent caregiver at the orphanage, and had limited contact with adults. He once asked, bewildered, "Why would you love me?"

It took patience, and hugs, and understanding, but now he knows. . . That's what families do.

If you are thinking about adoption, want to make a donation, or want to volunteer your help, visit www.kidsaveinternational.org or call 1-888-888-8888

Creative Discussion

This advertisement is a quarter-page version of the half-page ad. The family in this ad has a younger child with no siblings in the picture. We were careful to choose only children who looked age appropriate for Kidsave's Summer Miracles program (5-11). If this ad (or any of our ads) were to go into production, Kidsave would likely use photographs of children who had participated in the Summer Miracles Program with their families.

This advertisement draws from the research we did on the effects of orphanage life on children. Through reading personal stories on the web, it became clear that rasing a child from an orphanage could be challenging, but that with patience and persistance children could make miraculous recoveries. As with all of the advertisements in the awareness campaign we are trying to make people recognize Kidsave and learn what the organization is trying to accomplish. The benefits of the awareness campaign are twofold-- On the one hand it educates the public about an issue it may not have heard of-- On the other hand it gives Kidsave a professional image, which increases the chances that someone will decide to donate money or time to the cause. This ad directly asks the audience to visit Kidsave's website or to call the organization.