Welcome

Introduction

Situation Analysis

Competitive Analysis

Marketing Objectives

Marketing Strategy

Research

Target Audience

Media Objectives

Media Strategy

Creative Strategy

Awareness Campaign

Summer Miracles Campaign


      Banner Ad Version 1       Banner Ad Version 2       Cinema Slide
Newspaper Half Page       Newspaper Quarter Page


Banner Ad Version 2






Creative Discussion

Here is some alternative text for the banner ad. The language in this ad appeals more to those who may want to help out the cause, but have little personal involvement with adoption.