Newspaper Half Page

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Ivan had no consistent caregiver at the orphanage, and had limited contact with adults. He once asked, bewildered, "Why would you love me?"

It took patience, and hugs, and understanding, but now he knows. . . That's what families do.

In orphanages, children seldom receive the kind of attention they need to develop to their fullest. Without enough touch or stimulation, children may become depressed, have problems learning and thinking critically, and may find it hard to make permanent attachments to others.

However, when given the chance, children can and do make miraculous recoveries. Kidsave International is dedicated to finding loving homes for children all over the world. Help us give kids a fighting chance.

If you are thinking about adoption, want to make a donation, or want to volunteer your help, visit www.kidsaveinternational.org or call 1-888-888-8888

Creative Discussion

This advertisement draws from the research we did on the effects of orphanage life on children. Through reading personal stories on the web, it became clear that rasing a child from an orphanage could be challenging, but that with patience and persistance children could make miraculous recoveries. As with all of the advertisements in the awareness campaign we are trying to make people recognize Kidsave and learn what the organization is trying to accomplish. The benefits of the awareness campaign are twofold-- On the one hand it educates the public about an issue it may not have heard of-- On the other hand it gives Kidsave a professional image, which increases the chances that someone will decide to donate money or time to the cause. This ad directly asks the audience to visit Kidsave's website or to call the organization.