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Research Study of Adoptive Parents/ People Seeking to Adopt
This study is being conducted for a group of University of Maryland advertising students, to complete a class project. We will be using this research as background information to build an advertising campaign for Kidsave International. This campaign is our final project. You may decline to answer any questions you wish. If you have any questions, write to ac@wam.umd.edu.
Your responses will be shared and used anonymously. We will not share your e-mail addresses with Kidsave International or anyone else outside of our research team (five UMCP students).
This survey should take between 10 and 15 minutes to complete.
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PLEASE READ THESE INSTRUCTIONS CAREFULLY.
COPY AND PASTE THIS SURVEY INTO A NEW E-MAIL ADDRESSED TO ac@wam.umd.edu
THEN TYPE THE LETTER “X” IN THE PARENTHESES NEXT TO YOUR ANSWERS.
EXAMPLE:
Is the sky blue?
( x ) Yes
( ) No
Let’s get started.
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1. Are you currently considering adoption?
( ) Yes
( ) No
NOW WE WILL ASK FOR YOUR RESPONSE TO VARIOUS STATEMENTS.
CHOOSE THE ONE ANSWER THAT BEST DESCRIBES HOW YOU FEEL.
2. Raising a child who was adopted at 5 years of age or older is more difficult than raising a child adopted at a younger age.
( ) Agree Strongly
( ) Agree Somewhat
( ) Neutral
( ) Disagree Somewhat
( ) Disagree Strongly
3. U.S. citizens should try to adopt orphans in the U.S. before trying to adopt abroad.
( ) Agree Strongly
( ) Agree Somewhat
( ) Neutral
( ) Disagree Somewhat
( ) Disagree Strongly
4. The international adoption process is faster than the U.S. adoption process.
( ) Agree Strongly
( ) Agree Somewhat
( ) Neutral
( ) Disagree Somewhat
( ) Disagree Strongly
5. Most orphanages in Eastern Europe need financial help.
( ) Agree Strongly
( ) Agree Somewhat
( ) No Opinion
( ) Disagree Somewhat
( ) Disagree Strongly
6. Most orphanages in Eastern Europe adequately care for the children that live there.
( ) Agree Strongly
( ) Agree Somewhat
( ) No Opinion
( ) Disagree Somewhat
( ) Disagree Strongly
7. It is easier to adopt internationally than it is to adopt in the U.S.
( ) Agree Strongly
( ) Agree Somewhat
( ) Neutral
( ) Disagree Somewhat
( ) Disagree Strongly
8. In general, children are better off in families than in orphanages.
( ) Agree Strongly
( ) Agree Somewhat
( ) No Opinion
( ) Disagree Somewhat
( ) Disagree Strongly
9. Referral packages with photos, videos, and medical records give an accurate picture of the children being considered for adoption.
( ) Agree Strongly
( ) Agree Somewhat
( ) Neutral
( ) Disagree Somewhat
( ) Disagree Strongly
10. Long-term institutionalization of children causes emotional/ psychological damage that can not be fixed.
( ) Agree Strongly
( ) Agree Somewhat
( ) Neutral
( ) Disagree Somewhat
( ) Disagree Strongly
11. All children deserve loving families.
( ) Agree Strongly
( ) Agree Somewhat
( ) Neutral
( ) Disagree Somewhat
( ) Disagree Strongly
12. I would be more willing to adopt an older child if I was able to spend several weeks with him/her first.
( ) Agree Strongly
( ) Agree Somewhat
( ) No Opinion
( ) Disagree Somewhat
( ) Disagree Strongly
13. “Rescued” is a word I would use to describe children adopted from orphanages.
( ) Agree Strongly
( ) Agree Somewhat
( ) Neutral
( ) Disagree Somewhat
( ) Disagree Strongly
14. If I adopted in the U.S., I would fear that the birthmother would one day want her child back.
( ) Agree Strongly
( ) Agree Somewhat
( ) No Opinion
( ) Disagree Somewhat
( ) Disagree Strongly
15. I would consider adopting a child with emotional problems or personality disorders.
( ) Definitely
( ) Under the right circumstances
( ) I don’t think so
( ) No, never
16. I would consider adopting a child with health problems or a physical handicap.
( ) Definitely
( ) Under the right circumstances
( ) I don’t think so
( ) No, never
NEXT, WE WOULD LIKE TO KNOW ABOUT YOUR MEDIA USE.
MARK ALL ANSWERS THAT APPLY.
17. How many hours of TV do you watch a day?
( ) None
( ) Less than 1
( ) 1-2
( ) 2-3
( ) 3-4
( ) More than 4
18. Which of the following types of television programming did you watch LAST WEEK?
( ) Documentary
( ) Cooking Show
( ) Talk Show
( ) News
( ) Drama
( ) Comedy
( ) Sports
( ) Children’s Programming
( ) Other
19. How many hours do you listen to the radio a day?
( ) None
( ) Less than 1
( ) 1-2
( ) 2-3
( ) 3-4
( ) More than 4
20. Which of the following types of radio programming did you listen to LAST WEEK?
( ) A “Mix” Station
( ) An “Oldies” Station
( ) A “Classic Rock” Station
( ) Soft Rock/ Adult Contemporary
( ) Jazz
( ) Latin
( ) Urban/ Hip Hop
( ) Rock/ Alternative
( ) Classical
( ) Talk
( ) News
( ) Other
21. Did you read a daily newspaper last week?
( ) Yes
( ) No
22. Which of the following types of magazines do you subscribe to in your household?
( ) Fitness
( ) Sports
( ) Business
( ) Parenting
( ) Religious
( ) Women’s Fashion/ Beauty
( ) Men’s Fashion
( ) Home Decorating
( ) Other
23. How many hours a week do you spend on the Internet EACH WEEK?
( ) None
( ) Less than 1
( ) 1-2
( ) 2-4
( ) 4-8
( ) 8-16
( ) More than 16
24. Which of the following do you use the Internet for?
( ) Play games
( ) Research
( ) Schoolwork
( ) Find information about adoption
( ) Check stock quotes
( ) Shop
( ) Read news
( ) Chat
( x ) E-mail
( ) Other
25. Please type the URLs for your favorite web sites. URL example: http://www.url.com.
List up to 3:
26. Please type the URLs for sites that you visited 2 or more times LAST WEEK.
List up to 3:
LASTLY, PLEASE TELL US A BIT ABOUT YOURSELF.
MARK ONLY ONE ANSWER.
27. I am:
( ) Male
( ) Female
28. I am:
( ) Single
( ) Married, or living with partner
29. How old are you?
( ) Under 20 – 20
( ) 21 – 25
( ) 26 – 30
( ) 31 – 35
( ) 36 – 40
( ) 41 – 45
( ) 46 – 50
( ) 51 – 55
( ) 56 – 60
( ) Over 60
30. What is the last grade of school that you completed?
( ) Grade school or less
( ) Some high school
( ) High school graduate
( ) Some college or technical school
( ) College graduate
( ) Some graduate school
( ) Graduate degree
31. What is your job title? (Homemaker/ Full-time Parent counts!)
Answer:
32. Which of the following best represents your total annual household income?
( ) Under $30,000
( ) $30,000 to $50,000
( ) $50,000 to $70,000
( ) $70,000 to $90,000
( ) $90,000 to $110,000
( ) $110,000 to $130,000
( ) More than $130,000
33. What U.S. State, Canadian Province, or Country do you live in?
Answer:
34. Were You Adopted?
( ) Yes
( ) No
35. Do you have children?
( ) No
( ) Yes, one or more biological children
( ) Yes, one or more adopted children
( ) Yes, both adopted and biological children
36. Have you adopted an older child (5 or more years old when adopted)?
( ) Yes
( ) No
37. Are you looking to adopt an older child (5 or more years old when adopted)?
( ) Yes
( ) No
38. Are you looking to adopt a child between the ages of 5 and 11?
( ) Yes
( ) No
39. If you have adopted children, how old were you when you adopted your first child?
( ) Under 20 – 20
( ) 21 – 25
( ) 26 – 30
( ) 31 – 35
( ) 36 – 40
( ) 41 – 45
( ) 46 – 50
( ) 51 – 55
( ) 56 – 60
( ) Over 60
40. If you have adopted a child, what were your primary reasons for doing so?
List up to 3 reasons:
41. If you have adopted internationally, why did you choose to do so?
List up to 3 reasons:
42. Have you heard of Kidsave International before this survey?
( ) Yes
( ) No
43. If yes, where? CHECK ALL THAT APPLY.
( ) On a webpage
( ) Through an e-mail discussion group
( ) From an adoption agency
( ) In a conversation with someone
( ) In a brochure
( ) In the newspaper
( ) In a magazine
( ) In a newsletter
( ) On TV
( ) On the radio
( ) Other, Specify:
THANK YOU FOR YOUR PARTICIPATION IN THIS SURVEY.
The information you provided will help us develop an advertising campaign for Kidsave International. Your information will help us develop a campaign to promote the Summer Miracles program, which brings orphans from Eastern Europe to the United States to stay with prospective adoptive parents and attend day camp. If you are wondering what else Kidsave does, visit http://www.kidsaveinternational.org. This campaign is the final project for our “Advertising Campaigns” course at the University of Maryland, College Park. Our campaign, or the ideas included may one day be used as an actual campaign.
This survey was designed to help us determine attitudes toward adopting older children and toward adopting internationally. In addition, we asked questions about your media use to help us create a media plan. The media plan will outline our recommendations for advertising placement in radio, TV, magazines, newspapers, and on the Internet.
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IMPORTANT: DON’T FORGET TO SEND THIS MESSAGE, NOW THAT
YOU HAVE FINISHED!!!! THANKS AGAIN!
Alison Chandler
Student
University of Maryland, College Park
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